Year: 2017
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$500 rectangle meet $5 rectangle
We started 2017 by (optimistically) predicting that a major social network would empower their users to “advertise” their profile to specific physical places they visit. In other words: We expected 2017 to be the dawn of seamless PHYSICAL social networking. We had high hopes for Snap when this year we observed their Spectacles transmitting uniquely-identifiable…
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Light hears ahead of its time
Back in 2013 when the Internet of Things was peaking on the hype-cycle — and all too often described using contrived smart home examples — this was perhaps our favourite way to explain the IoT: You find yourself having to relocate from Montréal to San Francisco, but no sweat. Computers have already identified the things…
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Facebook, it’s time to “share” your view of the customer
At the 2017 Place Conference, on the Rx for Retail panel, Trace Johnson of Total Wine & More eloquently summarised his problem, one faced by so many modern retailers today: “we need a unified view of our customer” And while the panel concluded that there is no single vendor that can offer that solution, conference…
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Creating the next computing industry
How often do you interact with computers in a day? Likely on more occasions than you can count or even recognise! Can you remember a time when you didn’t interact with computers on a daily basis? We’ve just added to our bibliography The Dream Machine, which recounts in splendid detail the history of interactive computing.…
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The next ambitious 5-year plan
To celebrate the five-year anniversary of reelyActive’s incorporation, we compiled the significant milestones of our history. Looking back at our origins, when our mission was to create the first simple and accessible cloud-based active RFID system we were reminded of the problems we were solving in 2012, namely: A commercially-proven active RFID standard had yet…
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Can you measure real-world behaviour using tools designed for the web?
Google Analytics for the real world. Several companies have self-identified as such. We ourselves have written a blog post entitled Google Analytics for the Physical World. But what happens when you literally run real-world behaviour data through tools designed for the web? The above screenshot shows what happens when we do exactly that, using…
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Fear Not Distribution that Works
We recently attended the inaugural Digital Future of Work Summit at NYU where Michael Chui, Partner at the McKinsey Global Institute emphatically responded to a question saying: I’m more afraid of income inequality than I am of Skynet! Two weeks later, we attended the IEEE RFID Conference in Phoenix where Professor Katina Michael equally emphatically…
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What’s in a name?
A clever yeti once said why create evil? In an age where companies such as Setec Astronomy harbour too many secrets, we at reelyActive strive to reveal, alert and avert the forces of eery evil through clarity. Indeed, using creative tactics we remain reactive to every lie — each viler yet than rectal pain —…
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BYOD RTLS
While the terms bring your own device (BYOD), coined when employees started bringing their own phones and laptops to the office, and real-time location systems (RTLS), coined when RFID tags started to be tracked, may be unfamiliar to many, together, these concepts promise to have an impact that will soon become familiar to us all…
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“Advertise” yourself with The Physical Web, and beyond…
Would you wear a t-shirt that advertises a webpage? Attend any tech conference and you’d be hard pressed not to spot one. In fact, most of us advertise company brands every day by much more than just the clothes we wear. Now, would you wear a t-shirt that advertises YOUR webpage? Why not? You are…
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