Year: 2018
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Are Care Bears the forebears of an implantaBLE beacon future?
It’s the nightmare scenario of our time: it’s late, you’re alone, far from public transit and need to request an Uber but your mobile phone is dead. “Oh I know, I’ll use my belly badge beacon” – Cheer Bear Wait, did a CGI render of an eighties stuffy just suggest using a beacon? Yes,…
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Digital avatars in meatspace, and the absence thereof
Your mobile phone prompts you with an alert. You excuse yourself from your physical context to enter the digital realm. Is it a relief to escape to cyberspace or rather a nuisance to leave “meatspace”? If you were born in the 20th century, you almost certainly recall the absence of a digital realm. At best…
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Hears Presence
We are becoming cyborgs. We carry smartphones and we wear wearables to enhance our human abilities. It’s not difficult to argue that these have become extensions of ourselves figuratively, if not yet literally. Nor is it difficult to argue that today we still adapt ourselves to interact through our technology rather than the other way…
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Real-time location finds some promising predictions for 2018
The Local Search Association‘s tradition of publishing expert predictions for the New Year is something we look forward to at the start of the year, and we’re excited about what the experts have to say about real-time location in 2018. Beginning with user data, Foursquare‘s Steven Rosenblatt predicts: marketers will turn their focus towards data…
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