Author: jeffyactive

We are very pleased to announce the successful integration of mobile devices with reelyActive infrastructure using Bluetooth Low Energy (BLE) technology. Watch the video above to see an iPod advertising its presence to our new BLE reelceivers, allowing it to be located and uniquely identified, exactly like our existing active RFID tags. This means that…

RFID Journal Live is the largest RFID conference in the world and we had the pleasure of attending the 2013 edition hosted in Orlando, Florida from April 30th to May 2nd. This blog post summarizes our highlights. The technology is ready, the people aren’t The opening keynote speech was delivered by Roger Blazek of Bloomingdale’s,…

Imagine the following set of requirements: you need to identify and time cars at rally finishes, they’ll be travelling as fast as they can in any weather condition imaginable, often in remote areas. Oh, and you need to send the data to the Internet as well as make it available locally for the control marshal.…

It comes as a surprise to many that indoor location is a core feature of reelyActive. “Isn’t that a solved problem?” The short answer is no. A sufficiently accurate, low-energy (battery-friendly) solution that makes use of an existing, ubiquitous infrastructure simply does not exist today. The intent of this blog post is to familiarize the…

At reelyActive, we’ve often poked fun at the smart device (see our previous blog post). It allows us to do amazing things like communicate and share voice, images, videos and data across the globe. You could easily argue that it makes us superhuman communicators. But when you see someone standing frozen in the middle of…

Amber Case does a great job of describing, with human qualities, those little rectangular devices we carry around. Watch a few seconds of the video (that we forwarded to the good part), and if you have time, it’s definitely worth watching to the end: So, although smartphones pack an incredible punch of computing power and…

Where are we going with a blog post entitled “Physical Expression, Digital Expression, and the Penis T-Shirt”? Well, if you’ve ever heard of or used Chatroulette, you surely recall the infamous penis problem: a significant proportion of male users would exhibit themselves via this means of online expression. Why then, in the real world, don’t…

Disney just announced that they will use RFID wristbands for the patrons of their theme parks (simply Google “Disney RFID” for more than you’d ever want to read). The list of advantages is long: combined room key / park pass, cashless payments, VIP services, personalized interactions with characters, on rides and in lines, etc., and…