Author: jeffyactive
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What’s in a name?
A clever yeti once said why create evil? In an age where companies such as Setec Astronomy harbour too many secrets, we at reelyActive strive to reveal, alert and avert the forces of eery evil through clarity. Indeed, using creative tactics we remain reactive to every lie — each viler yet than rectal pain —…
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BYOD RTLS
While the terms bring your own device (BYOD), coined when employees started bringing their own phones and laptops to the office, and real-time location systems (RTLS), coined when RFID tags started to be tracked, may be unfamiliar to many, together, these concepts promise to have an impact that will soon become familiar to us all…
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“Advertise” yourself with The Physical Web, and beyond…
Would you wear a t-shirt that advertises a webpage? Attend any tech conference and you’d be hard pressed not to spot one. In fact, most of us advertise company brands every day by much more than just the clothes we wear. Now, would you wear a t-shirt that advertises YOUR webpage? Why not? You are…
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OOH! A social media prediction for 2017
In 2016, we postulated that the Internet of Things may very well prove to be a personal brand ambassador for each and every one of us, given that the devices we carry and wear make it possible to “advertise” our digital selves to the physical places we visit. When the Local Search Association asked us…
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A remarkaBLE week in Bluetooth
The headlines: 01 12 16 — HID Global Acquires Bluvision to Expand With Bluetooth Solutions for the Enterprise Internet of Things Market (press release) 05 12 16 — Gimbal is Joining The Mobile Majority (press release) 07 12 16 — Bluetooth 5 Now Available (press release) It’s not every week that you see two companies…
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Hearable Nearables
Imagine you could “hear” Bluetooth devices moving through a building. In anticipation of last weekend’s #HackTheHouse hackathon for smart buildings, hosted at Notman House where we’ve had our technology deployed since 2012, we created the Notman Tonal Presence web application to do just that. On each of Notman’s three floors, there are three of our…
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ObservaBLE etiquette
Rules are explicit principles governing conduct. Etiquette is an expected code of conduct within social norms. When we developed and released our first Bluetooth Low Energy (BLE) device in 2013, there were rules, but there was no etiquette. To understand why, recall that BLE was born as Wibree, introduced by Nokia in 2006, and only…
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The IoT as your Brand Ambassador
Since the coining of the term Internet of Things in 1999 by Kevin Ashton, the IoT has been described in myriad ways. Just as was the case twenty years ago with the Internet, we have a habit of predicting the future of a technology by standing in the present looking forward. But what if we…
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Proximity in its Place
The 2016 Place Conference brought together the brands, retailers, agencies and technology companies pushing the envelope of cross-platform proximity marketing, indoor experiences and location analytics. We feel that organiser Greg Sterling of The LSA, in his introduction, most eloquently summarised in two slides why local matters: While we spend an increasing amount of time online,…
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Three years Beyond the Beacon: the Physical Web just got Personal
Three years ago today on this blog, we published Beyond the Beacon: BLE just got Reel. In honour of that anniversary, today we publish Three years Beyond the Beacon: the Physical Web just got Personal. The original Beyond the Beacon post was prepared with a sense of urgency to coincide with Apple’s iOS7 release featuring…
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