Author: jeffyactive
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Google Analytics for the Physical World
How do you explain what reelyActive does? Early in our history, we discovered that describing our platform as “Google Analytics for the Physical World” resonated well with those who were familiar with Google’s tool, typically used for understanding and optimising website traffic. Exactly two years ago, motivated and inspired from our success at the Startup…
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A simple mantra for the IoT
In his classic TED talk from 2010, distinguished chemist George Whitesides contrasts simplicity and complexity, specifically in relation to science and technology. He describes the Internet as a series of simple, stacked elements from binary ones-and-zeros to the Google search bar. He concludes with two famous quotes, and then closes on a gem of his…
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Blogging about Tweeting about Blogging
Just now we wrapped up an hour-long #StartupChats session on Twitter discussing the importance of blogging and one’s startup (summary via Storify). And now that we’re writing about that here, we are effectively Blogging about Tweeting about Blogging as the title implies! Why? Because that hour of human-generated 140-character content flying across the Internet made…
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Accelerator Day One: how wrong were we?
Two weeks ago, we celebrated threelyActive, the three-year anniversary of reelyActive’s incorporation. At that time, the motivation for our incorporation was our acceptance into FounderFuel, one of Canada’s premier startup accelerators. Today is the third anniversary of FounderFuel Day One. On August 13th, 2012 we met the seven other startups of our cohort at Notman…
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threelyActive
Today, August 1st, 2015, marks, from an official perspective, the three year anniversary of the moral entity known colloquially as reelyActive, and more formally as 9266-5777 Québec inc. Although today we may enter our fourth fiscal year, in reality we embarked on full-time development of the project in the first days of 2012. And the…
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Smart Spaces in 137 Seconds?
Just over a year ago we published a blog post entitled “Beyond the Beacon: BLE Just Got Reel where we showed how our technology could detect and identify iOS7 devices using Bluetooth Smart technology. The video from that post has been viewed over ten thousand times, is featured in this GigaOM article and helped us…
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The Age of Hyperlocal Context
http://www.youtube.com/watch?v=j3dmyuysjsM&start=1716 In their book, The Age of Context, Robert Scoble and Shel Israel examine how contextually aware technologies will impact our daily lives. The video above chronicles our CEO, Jeffrey Dungen, meeting with Robert Scoble during his research for the book which provides a comprehensive overview of the preeminent contextual technologies, what they enable today,…
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Rails and Reels: History, Infrastructure and the IoT
In November 2013, after an eventful business trip to San Francisco and New York City, I (Jeffrey Dungen, CEO of reelyActive) decided to take the train home to Montreal. Of course a flight or even a bus would have been faster, but I’ve always been fascinated by trains and was excited to have an excuse…
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Facebook, you might “like” this
As finalists of Startup World, we were invited to a tour of the Facebook campus in Menlo Park. At the first stop in the tour, we were greeted by a flatscreen displaying a map and directory (see above). Immediately our eyes grew wide: had Facebook developed a live, interactive directory of everyone present in the…
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iBeacon: a lighthouse in your pocket?
In our last blog post, Beyond the Beacon: BLE Just Got Reel, we demonstrated an iOS7 device advertising its presence to our hardware infrastructure using Bluetooth Low Energy technology. For many reasons, as we will outline, we were very pleased to validate this functionality, which we were pleasantly surprised that Apple allowed. We spoke to…
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