Category: bloggyActive
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Are we selling discomfort?
What’s your product? “It’s a real-time data stream of who/what is where/how in any physical space” anyone at reelyActive might answer today. Okay. But what are you really selling? Curiously, what we’re really selling today may very well be discomfort. Really. Take for instance our client who is measuring attendance and zone occupancy at a…
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Data is Human
“It’s up to smart humans to stop being stupid about AI.” That was the title of what we’d argue was the most impactful talk at Collision 2019 in Toronto. A single slide of three words eloquently summarises the challenge and opportunity of our era: Data is Human. The presenter, Christian Beedgen, went on to connect…
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RFID Journal Live 2019
Oh the irony of human-entered data at an RFID conference. Ten years ago, Kevin Ashton, who coined the term “Internet of Things”, explained in RFID Journal: We need to empower computers with their own means of gathering information […] without the limitations of human-entered data. Case in point, the badge: the surname and given name…
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The Web turns 30!
The World Wide Web turns 30 years old today, March 12th 2019, and its inventor, Sir Tim Berners-Lee, has asked its citizens to help build a timeline of the web’s history. Given that reelyActive has existed on the Web for about a quarter of its history, we thought it’d be fun to look back at…
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Local Search in 2019
What’s in store (pun intended) for 2019? The Local Search Association kicks off each year with a compilation of its members’ predictions. This is our third consecutive year submitting predictions. While our 2017 prediction proved way too optimistic, our 2018 prediction, and the two we submitted this year, resonate well among those of our peers.…
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The future of mobile indoor location
Since the advent of the iBeacon five years ago, much effort has been spent on real-time location-based experiences through mobile. If today you were to ask “Should I develop a native mobile app?” to anyone who has invested in such efforts, you may well receive an emphatic NO. In this blog post, we’ll not…
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Let us not forget
On the 11th hour of the 11th day of the 11th month, in Canada and in many nations around the world, a minute of silence is observed. Remembrance Day, as we call it here, is special this year as it marks the 100th anniversary of the signing of the armistice of the First World War,…
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The rectangle decade and the shape of the future
This year marks a decade of the smartphone ecosystem as we know it. While the original iPhone debuted in 2007, it was the introduction of the App Store with the iPhone 3G in 2008 that kicked off the era of a rectangle in every pocket. Coincidentally, this month marks half a decade of Bluetooth Low…
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Still Place for optimism?
Yesterday we attended our fourth Place Conference, held in NYC a little further uptown than our first Place back in 2014. Back then the conference had a strong focus on all the latest mobile location and proximity technologies that were expected to revitalise retail. There was an air of optimism around the Bluetooth beacon and…
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Purpose, commitment and accountability
Today is the sixth anniversary of reelyActive‘s incorporation, and to mark this occasion we reached out to all our current and past team members and collaborators, inviting them to record themselves reciting a passage from the Copenhagen Letter. The result is the following: It is becoming an anniversary tradition for us to reflect on our…
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