Category: bloggyActive
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Facebook, it’s time to “share” your view of the customer
At the 2017 Place Conference, on the Rx for Retail panel, Trace Johnson of Total Wine & More eloquently summarised his problem, one faced by so many modern retailers today: “we need a unified view of our customer” And while the panel concluded that there is no single vendor that can offer that solution, conference…
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Creating the next computing industry
How often do you interact with computers in a day? Likely on more occasions than you can count or even recognise! Can you remember a time when you didn’t interact with computers on a daily basis? We’ve just added to our bibliography The Dream Machine, which recounts in splendid detail the history of interactive computing.…
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The next ambitious 5-year plan
To celebrate the five-year anniversary of reelyActive’s incorporation, we compiled the significant milestones of our history. Looking back at our origins, when our mission was to create the first simple and accessible cloud-based active RFID system we were reminded of the problems we were solving in 2012, namely: A commercially-proven active RFID standard had yet…
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Can you measure real-world behaviour using tools designed for the web?
Google Analytics for the real world. Several companies have self-identified as such. We ourselves have written a blog post entitled Google Analytics for the Physical World. But what happens when you literally run real-world behaviour data through tools designed for the web? The above screenshot shows what happens when we do exactly that, using…
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Fear Not Distribution that Works
We recently attended the inaugural Digital Future of Work Summit at NYU where Michael Chui, Partner at the McKinsey Global Institute emphatically responded to a question saying: I’m more afraid of income inequality than I am of Skynet! Two weeks later, we attended the IEEE RFID Conference in Phoenix where Professor Katina Michael equally emphatically…
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BYOD RTLS
While the terms bring your own device (BYOD), coined when employees started bringing their own phones and laptops to the office, and real-time location systems (RTLS), coined when RFID tags started to be tracked, may be unfamiliar to many, together, these concepts promise to have an impact that will soon become familiar to us all…
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“Advertise” yourself with The Physical Web, and beyond…
Would you wear a t-shirt that advertises a webpage? Attend any tech conference and you’d be hard pressed not to spot one. In fact, most of us advertise company brands every day by much more than just the clothes we wear. Now, would you wear a t-shirt that advertises YOUR webpage? Why not? You are…
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OOH! A social media prediction for 2017
In 2016, we postulated that the Internet of Things may very well prove to be a personal brand ambassador for each and every one of us, given that the devices we carry and wear make it possible to “advertise” our digital selves to the physical places we visit. When the Local Search Association asked us…
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A remarkaBLE week in Bluetooth
The headlines: 01 12 16 — HID Global Acquires Bluvision to Expand With Bluetooth Solutions for the Enterprise Internet of Things Market (press release) 05 12 16 — Gimbal is Joining The Mobile Majority (press release) 07 12 16 — Bluetooth 5 Now Available (press release) It’s not every week that you see two companies…
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Hearable Nearables
Imagine you could “hear” Bluetooth devices moving through a building. In anticipation of last weekend’s #HackTheHouse hackathon for smart buildings, hosted at Notman House where we’ve had our technology deployed since 2012, we created the Notman Tonal Presence web application to do just that. On each of Notman’s three floors, there are three of our…
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