Category: bloggyActive
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ObservaBLE etiquette
Rules are explicit principles governing conduct. Etiquette is an expected code of conduct within social norms. When we developed and released our first Bluetooth Low Energy (BLE) device in 2013, there were rules, but there was no etiquette. To understand why, recall that BLE was born as Wibree, introduced by Nokia in 2006, and only…
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The IoT as your Brand Ambassador
Since the coining of the term Internet of Things in 1999 by Kevin Ashton, the IoT has been described in myriad ways. Just as was the case twenty years ago with the Internet, we have a habit of predicting the future of a technology by standing in the present looking forward. But what if we…
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Proximity in its Place
The 2016 Place Conference brought together the brands, retailers, agencies and technology companies pushing the envelope of cross-platform proximity marketing, indoor experiences and location analytics. We feel that organiser Greg Sterling of The LSA, in his introduction, most eloquently summarised in two slides why local matters: While we spend an increasing amount of time online,…
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Three years Beyond the Beacon: the Physical Web just got Personal
Three years ago today on this blog, we published Beyond the Beacon: BLE just got Reel. In honour of that anniversary, today we publish Three years Beyond the Beacon: the Physical Web just got Personal. The original Beyond the Beacon post was prepared with a sense of urgency to coincide with Apple’s iOS7 release featuring…
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Society can HOPE for a better Link
Last weekend, at the Eleventh HOPE, we took a front row seat for the talk entitled LinkNYC: Free Public Wi-Fi That Isn’t Free or Public knowing it would critically challenge the recent local deployment of connectivity infrastructure, not unlike that which is core to our vision. LinkNYC is an infrastructure project currently being rolled out…
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Investing in a Value-First Sharing Economy
Last month we had the pleasure of reading The Sharing Economy and subsequently meeting the author, Arun Sundararajan, with whom we shared our praise, at the New Cities Summit. The book, which we’ve added to our bibliography, eloquently ties together many of our pioneering thoughts on innovation and economics, which we’ll discuss here, starting with…
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LPLAN as amenaBLE to M2M as LPWAN
This week we attended the Wavefront IoT Roadshow where much of this year’s hype was around LPWAN technologies which allow simple, inexpensive radio devices to communicate short messages with cellular base stations kilometers away. An excellent example of the potential of this technology is the SMOCKEO smoke detector which automatically and securely communicates status and…
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RFID Journal Live 2016
Our team have just returned from RFID Journal Live, the largest RFID conference in the world. We had previously attended in 2013, an experience we discussed in this blog post where we concluded that: we continue to pursue our vision of simple, accessible active RFID, and we strongly encourage other vendors to follow suit in…
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Retail is Ready
On August 30th, 2012, presenting to a packed room of mentors from the FounderFuel accelerator, we pronounced that our technology platform’s first focus would be on retail. The monochromatic slide above is how we broke the news. Were they convinced? Anything but. Retail isn’t ready, they said. Then, almost exactly a year later, Apple released…
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Thinking the Unthinkable, Connecting the Unconnectable
This past week, at Bluetooth World 2016, the Bluetooth SIG unveiled a new slogan: “unthinkably connected”. Core to the new branding is how everything, including life, is inherently connected. Watch the video and meet the new blue. We couldn’t help but notice, during the opening sequence, the striking resemblance to that of our 2013 Startup…
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