Tag: beacons
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Are Care Bears the forebears of an implantaBLE beacon future?
It’s the nightmare scenario of our time: it’s late, you’re alone, far from public transit and need to request an Uber but your mobile phone is dead. “Oh I know, I’ll use my belly badge beacon” – Cheer Bear Wait, did a CGI render of an eighties stuffy just suggest using a beacon? Yes,…
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$500 rectangle meet $5 rectangle
We started 2017 by (optimistically) predicting that a major social network would empower their users to “advertise” their profile to specific physical places they visit. In other words: We expected 2017 to be the dawn of seamless PHYSICAL social networking. We had high hopes for Snap when this year we observed their Spectacles transmitting uniquely-identifiable…
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A remarkaBLE week in Bluetooth
The headlines: 01 12 16 — HID Global Acquires Bluvision to Expand With Bluetooth Solutions for the Enterprise Internet of Things Market (press release) 05 12 16 — Gimbal is Joining The Mobile Majority (press release) 07 12 16 — Bluetooth 5 Now Available (press release) It’s not every week that you see two companies…
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Proximity in its Place
The 2016 Place Conference brought together the brands, retailers, agencies and technology companies pushing the envelope of cross-platform proximity marketing, indoor experiences and location analytics. We feel that organiser Greg Sterling of The LSA, in his introduction, most eloquently summarised in two slides why local matters: While we spend an increasing amount of time online,…
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