Tag: BLE
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The rectangle decade and the shape of the future
This year marks a decade of the smartphone ecosystem as we know it. While the original iPhone debuted in 2007, it was the introduction of the App Store with the iPhone 3G in 2008 that kicked off the era of a rectangle in every pocket. Coincidentally, this month marks half a decade of Bluetooth Low…
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RFID Journal Live 2018
Five years ago, reelyActive attended its first RFID Journal Live conference. Back then, we had pioneered simple, accessible cloud-connected active RFID. It’s easy to forget that in 2013 Bluetooth Low Energy (BLE) had not yet established itself as the de facto standard for active RFID, nor had the RAIN RFID alliance been formalised. This past…
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Hears Presence
We are becoming cyborgs. We carry smartphones and we wear wearables to enhance our human abilities. It’s not difficult to argue that these have become extensions of ourselves figuratively, if not yet literally. Nor is it difficult to argue that today we still adapt ourselves to interact through our technology rather than the other way…
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$500 rectangle meet $5 rectangle
We started 2017 by (optimistically) predicting that a major social network would empower their users to “advertise” their profile to specific physical places they visit. In other words: We expected 2017 to be the dawn of seamless PHYSICAL social networking. We had high hopes for Snap when this year we observed their Spectacles transmitting uniquely-identifiable…
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Light hears ahead of its time
Back in 2013 when the Internet of Things was peaking on the hype-cycle — and all too often described using contrived smart home examples — this was perhaps our favourite way to explain the IoT: You find yourself having to relocate from Montréal to San Francisco, but no sweat. Computers have already identified the things…
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Facebook, it’s time to “share” your view of the customer
At the 2017 Place Conference, on the Rx for Retail panel, Trace Johnson of Total Wine & More eloquently summarised his problem, one faced by so many modern retailers today: “we need a unified view of our customer” And while the panel concluded that there is no single vendor that can offer that solution, conference…
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The next ambitious 5-year plan
To celebrate the five-year anniversary of reelyActive’s incorporation, we compiled the significant milestones of our history. Looking back at our origins, when our mission was to create the first simple and accessible cloud-based active RFID system we were reminded of the problems we were solving in 2012, namely: A commercially-proven active RFID standard had yet…
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BYOD RTLS
While the terms bring your own device (BYOD), coined when employees started bringing their own phones and laptops to the office, and real-time location systems (RTLS), coined when RFID tags started to be tracked, may be unfamiliar to many, together, these concepts promise to have an impact that will soon become familiar to us all…
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“Advertise” yourself with The Physical Web, and beyond…
Would you wear a t-shirt that advertises a webpage? Attend any tech conference and you’d be hard pressed not to spot one. In fact, most of us advertise company brands every day by much more than just the clothes we wear. Now, would you wear a t-shirt that advertises YOUR webpage? Why not? You are…
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OOH! A social media prediction for 2017
In 2016, we postulated that the Internet of Things may very well prove to be a personal brand ambassador for each and every one of us, given that the devices we carry and wear make it possible to “advertise” our digital selves to the physical places we visit. When the Local Search Association asked us…
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