Tag: digital self
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Who owns the future?
Occasionally a book will provide the opportunity for the reader to travel back in time and delve into the mind of an author that was thinking far ahead, at least as far as the reader’s present. What a pleasure to now read Jaron Lanier‘s Who Owns the Future? which was published in the months following…
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Self-reflection: rethinking ownership
Can you imagine a near future where social media and the online experience are seamlessly integrated in your daily, physical life? Can you imagine your tweets and public Instagram posts appearing as ephemeral “graffiti” on the growing number of digital displays you encounter on your commute, while shopping, even in public restrooms? Can you imagine…
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Digital avatars in meatspace, and the absence thereof
Your mobile phone prompts you with an alert. You excuse yourself from your physical context to enter the digital realm. Is it a relief to escape to cyberspace or rather a nuisance to leave “meatspace”? If you were born in the 20th century, you almost certainly recall the absence of a digital realm. At best…
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“Advertise” yourself with The Physical Web, and beyond…
Would you wear a t-shirt that advertises a webpage? Attend any tech conference and you’d be hard pressed not to spot one. In fact, most of us advertise company brands every day by much more than just the clothes we wear. Now, would you wear a t-shirt that advertises YOUR webpage? Why not? You are…
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OOH! A social media prediction for 2017
In 2016, we postulated that the Internet of Things may very well prove to be a personal brand ambassador for each and every one of us, given that the devices we carry and wear make it possible to “advertise” our digital selves to the physical places we visit. When the Local Search Association asked us…
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The IoT as your Brand Ambassador
Since the coining of the term Internet of Things in 1999 by Kevin Ashton, the IoT has been described in myriad ways. Just as was the case twenty years ago with the Internet, we have a habit of predicting the future of a technology by standing in the present looking forward. But what if we…
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