The reelyActive Blogs

Tag: location analytics

  • Still Place for optimism?

    Still Place for optimism?

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    by

    jeffyactive
    in

    Yesterday we attended our fourth Place Conference, held in NYC a little further uptown than our first Place back in 2014. Back then the conference had a strong focus on all the latest mobile location and proximity technologies that were expected to revitalise retail. There was an air of optimism around the Bluetooth beacon and…

  • Can you measure real-world behaviour using tools designed for the web?

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    by

    jeffyactive
    in

    Google Analytics for the real world.   Several companies have self-identified as such. We ourselves have written a blog post entitled Google Analytics for the Physical World. But what happens when you literally run real-world behaviour data through tools designed for the web? The above screenshot shows what happens when we do exactly that, using…

  • Proximity in its Place

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    by

    jeffyactive
    in

    The 2016 Place Conference brought together the brands, retailers, agencies and technology companies pushing the envelope of cross-platform proximity marketing, indoor experiences and location analytics. We feel that organiser Greg Sterling of The LSA, in his introduction, most eloquently summarised in two slides why local matters: While we spend an increasing amount of time online,…