The reelyActive Blogs

Tag: Place Conference

  • Still Place for optimism?

    Still Place for optimism?

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    by

    jeffyactive
    in

    Yesterday we attended our fourth Place Conference, held in NYC a little further uptown than our first Place back in 2014. Back then the conference had a strong focus on all the latest mobile location and proximity technologies that were expected to revitalise retail. There was an air of optimism around the Bluetooth beacon and…

  • Facebook, it’s time to “share” your view of the customer

    Facebook, it’s time to “share” your view of the customer

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    by

    jeffyactive
    in

    At the 2017 Place Conference, on the Rx for Retail panel, Trace Johnson of Total Wine & More eloquently summarised his problem, one faced by so many modern retailers today: “we need a unified view of our customer” And while the panel concluded that there is no single vendor that can offer that solution, conference…

  • Proximity in its Place

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    by

    jeffyactive
    in

    The 2016 Place Conference brought together the brands, retailers, agencies and technology companies pushing the envelope of cross-platform proximity marketing, indoor experiences and location analytics. We feel that organiser Greg Sterling of The LSA, in his introduction, most eloquently summarised in two slides why local matters: While we spend an increasing amount of time online,…