The reelyActive Blogs

Tag: predictions

  • Predict not what you can create

    Predict not what you can create

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    by

    jeffyactive
    in

    We’re all familiar with some variant of the adage: The best way to predict the future is to create it. Our first blog post of each of the past three years has been about prediction. This year will be different. What’s different this year is our move into a new office which will serve as…

  • Local Search in 2019

    Local Search in 2019

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    by

    jeffyactive
    in

    What’s in store (pun intended) for 2019? The Local Search Association kicks off each year with a compilation of its members’ predictions. This is our third consecutive year submitting predictions. While our 2017 prediction proved way too optimistic, our 2018 prediction, and the two we submitted this year, resonate well among those of our peers.…

  • The rectangle decade and the shape of the future

    The rectangle decade and the shape of the future

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    by

    jeffyactive
    in

    This year marks a decade of the smartphone ecosystem as we know it. While the original iPhone debuted in 2007, it was the introduction of the App Store with the iPhone 3G in 2008 that kicked off the era of a rectangle in every pocket. Coincidentally, this month marks half a decade of Bluetooth Low…

  • Real-time location finds some promising predictions for 2018

    Real-time location finds some promising predictions for 2018

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    by

    jeffyactive
    in

    The Local Search Association‘s tradition of publishing expert predictions for the New Year is something we look forward to at the start of the year, and we’re excited about what the experts have to say about real-time location in 2018. Beginning with user data, Foursquare‘s Steven Rosenblatt predicts: marketers will turn their focus towards data…

  • $500 rectangle meet $5 rectangle

    $500 rectangle meet $5 rectangle

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    by

    jeffyactive
    in

    We started 2017 by (optimistically) predicting that a major social network would empower their users to “advertise” their profile to specific physical places they visit. In other words: We expected 2017 to be the dawn of seamless PHYSICAL social networking. We had high hopes for Snap when this year we observed their Spectacles transmitting uniquely-identifiable…

  • OOH! A social media prediction for 2017

    OOH! A social media prediction for 2017

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    by

    jeffyactive
    in

    In 2016, we postulated that the Internet of Things may very well prove to be a personal brand ambassador for each and every one of us, given that the devices we carry and wear make it possible to “advertise” our digital selves to the physical places we visit. When the Local Search Association asked us…