The reelyActive Blogs

  • This week we attended the Wavefront IoT Roadshow where much of this year’s hype was around LPWAN technologies which allow simple, inexpensive radio devices to communicate short messages with cellular base stations kilometers away. An excellent example of the potential…

  • Our team have just returned from RFID Journal Live, the largest RFID conference in the world. We had previously attended in 2013, an experience we discussed in this blog post where we concluded that: we continue to pursue our vision…

  • This week, while paying a visit to one of our Fortune 500 clients, they asked us why we open sourced our software. “Anyone could just copy your work” they said. “Aren’t you afraid that someone steals your business from you?”…

  • On August 30th, 2012, presenting to a packed room of mentors from the FounderFuel accelerator, we pronounced that our technology platform’s first focus would be on retail. The monochromatic slide above is how we broke the news. Were they convinced?…

  • This past week, at Bluetooth World 2016, the Bluetooth SIG unveiled a new slogan: “unthinkably connected”. Core to the new branding is how everything, including life, is inherently connected. Watch the video and meet the new blue. We couldn’t help…

  • When we talk about the sharing economy today, Uber and AirBnB are the inevitable go-to examples. Automobiles are underutilised resources. Connect drivers and passengers via their mobile devices to an online marketplace and utilisation, hence efficiency, soars! Unoccupied rooms and…

  • At the 2nd IEEE World Forum on Internet of Things we had the honour and privilege to hear Vint Cerf, a true role model and one of the fathers of the Internet, present a keynote on the IoT. More than…

  • At the second IEEE World Forum on the Internet of Things in Milan, Italy, Roberto Minerva of Telecom Italia gave a keynote speech covering everything IoT from the perspective of a telecom operator. Among the topics discussed was the inevitable…

  • How do you explain what reelyActive does? Early in our history, we discovered that describing our platform as “Google Analytics for the Physical World” resonated well with those who were familiar with Google’s tool, typically used for understanding and optimising…

  • In his classic TED talk from 2010, distinguished chemist George Whitesides contrasts simplicity and complexity, specifically in relation to science and technology. He describes the Internet as a series of simple, stacked elements from binary ones-and-zeros to the Google search…