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To celebrate the five-year anniversary of reelyActive’s incorporation, we compiled the significant milestones of our history. Looking back at our origins, when our mission was to create the first simple and accessible cloud-based active RFID system we were reminded of…
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Can you measure real-world behaviour using tools designed for the web?
Google Analytics for the real world. Several companies have self-identified as such. We ourselves have written a blog post entitled Google Analytics for the Physical World. But what happens when you literally run real-world behaviour data through tools designed…
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Fear Not Distribution that Works
We recently attended the inaugural Digital Future of Work Summit at NYU where Michael Chui, Partner at the McKinsey Global Institute emphatically responded to a question saying: I’m more afraid of income inequality than I am of Skynet! Two weeks…
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What’s in a name?
A clever yeti once said why create evil? In an age where companies such as Setec Astronomy harbour too many secrets, we at reelyActive strive to reveal, alert and avert the forces of eery evil through clarity. Indeed, using creative…
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BYOD RTLS
While the terms bring your own device (BYOD), coined when employees started bringing their own phones and laptops to the office, and real-time location systems (RTLS), coined when RFID tags started to be tracked, may be unfamiliar to many, together,…
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“Advertise” yourself with The Physical Web, and beyond…
Would you wear a t-shirt that advertises a webpage? Attend any tech conference and you’d be hard pressed not to spot one. In fact, most of us advertise company brands every day by much more than just the clothes we…
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OOH! A social media prediction for 2017
In 2016, we postulated that the Internet of Things may very well prove to be a personal brand ambassador for each and every one of us, given that the devices we carry and wear make it possible to “advertise” our…
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A remarkaBLE week in Bluetooth
The headlines: 01 12 16 — HID Global Acquires Bluvision to Expand With Bluetooth Solutions for the Enterprise Internet of Things Market (press release) 05 12 16 — Gimbal is Joining The Mobile Majority (press release) 07 12 16 —…
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Hearable Nearables
Imagine you could “hear” Bluetooth devices moving through a building. In anticipation of last weekend’s #HackTheHouse hackathon for smart buildings, hosted at Notman House where we’ve had our technology deployed since 2012, we created the Notman Tonal Presence web application…
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ObservaBLE etiquette
Rules are explicit principles governing conduct. Etiquette is an expected code of conduct within social norms. When we developed and released our first Bluetooth Low Energy (BLE) device in 2013, there were rules, but there was no etiquette. To understand…
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