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  • The IoT as your Brand Ambassador

    Oct 16, 2016

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    by

    jeffyactive
    in bloggyActive

    Since the coining of the term Internet of Things in 1999 by Kevin Ashton, the IoT has been described in myriad ways. Just as was the case twenty years ago with the Internet, we have a habit of predicting the…

  • Proximity in its Place

    Sep 24, 2016

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    by

    jeffyactive
    in bloggyActive

    The 2016 Place Conference brought together the brands, retailers, agencies and technology companies pushing the envelope of cross-platform proximity marketing, indoor experiences and location analytics. We feel that organiser Greg Sterling of The LSA, in his introduction, most eloquently summarised…

  • Three years Beyond the Beacon: the Physical Web just got Personal

    Sep 15, 2016

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    by

    jeffyactive
    in bloggyActive

    Three years ago today on this blog, we published Beyond the Beacon: BLE just got Reel. In honour of that anniversary, today we publish Three years Beyond the Beacon: the Physical Web just got Personal. The original Beyond the Beacon…

  • Society can HOPE for a better Link

    Jul 29, 2016

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    by

    jeffyactive
    in bloggyActive

    Last weekend, at the Eleventh HOPE, we took a front row seat for the talk entitled LinkNYC: Free Public Wi-Fi That Isn’t Free or Public knowing it would critically challenge the recent local deployment of connectivity infrastructure, not unlike that…

  • Investing in a Value-First Sharing Economy

    Jul 17, 2016

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    by

    jeffyactive
    in bloggyActive

    Last month we had the pleasure of reading The Sharing Economy and subsequently meeting the author, Arun Sundararajan, with whom we shared our praise, at the New Cities Summit. The book, which we’ve added to our bibliography, eloquently ties together…

  • LPLAN as amenaBLE to M2M as LPWAN

    May 22, 2016

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    by

    jeffyactive
    in bloggyActive

    This week we attended the Wavefront IoT Roadshow where much of this year’s hype was around LPWAN technologies which allow simple, inexpensive radio devices to communicate short messages with cellular base stations kilometers away. An excellent example of the potential…

  • reelyActive at RFID Journal Live 2016

    RFID Journal Live 2016

    May 8, 2016

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    by

    jeffyactive
    in bloggyActive

    Our team have just returned from RFID Journal Live, the largest RFID conference in the world. We had previously attended in 2013, an experience we discussed in this blog post where we concluded that: we continue to pursue our vision…

  • A Fool to Open Source

    Apr 1, 2016

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    by

    jeffyactive
    in sillyActive

    This week, while paying a visit to one of our Fortune 500 clients, they asked us why we open sourced our software. “Anyone could just copy your work” they said. “Aren’t you afraid that someone steals your business from you?”…

  • Retail is Ready

    Mar 24, 2016

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    by

    jeffyactive
    in bloggyActive

    On August 30th, 2012, presenting to a packed room of mentors from the FounderFuel accelerator, we pronounced that our technology platform’s first focus would be on retail. The monochromatic slide above is how we broke the news. Were they convinced?…

  • Thinking the Unthinkable, Connecting the Unconnectable

    Mar 21, 2016

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    by

    jeffyactive
    in bloggyActive

    This past week, at Bluetooth World 2016, the Bluetooth SIG unveiled a new slogan: “unthinkably connected”. Core to the new branding is how everything, including life, is inherently connected. Watch the video and meet the new blue. We couldn’t help…

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The reelyActive Blogs

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Permissionless philosophy about permissionless innovation, fostering an open Internet of Things that makes sense for us all.

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